(Courtesy Peroni Nastro Azzurro)

Peroni Nastro Azzurro is a premium pilsner beer from the brewery, Peroni di Roma, in Rome, Italy.

Brewed to the original recipe since 1963, it has been gaining market share in the “premium” beer segment in the US. So much so that Molson Coors began brewing Peroni at the company’s Albany, Georgia brewery this summer.

And now Peroni Nastro Azzurro has partnered with luxury clothing brand Alp N Rock to launch a limited-edition line of clothing and accessories that blends Italian flair with stylish craftsmanship.

Founded in 2007, Alp N Rock is a luxury ready-to-wear brand by Swiss-Canadian designer Susanne Reich. The apparel line blends Peroni Nastro Azzurro’s Italian vibe with chic, high-performance gear, offering style-conscious beer lovers (and who isn’t?), everything they need to elevate their look on and off the slopes.

The lineup comes in a variety of colors and sizes, including:

• Women’s Patch Henley
• Men’s Patch Henley
• Ivory + Navy Unisex Half Zip Sweater
• Ivory + Navy Beanie
• Ivory Belt Bag

(Courtesy Peroni Nastro Azzurro)

“Peroni is known for elevating every moment with Italian passion and flair, making this collaboration a great opportunity to infuse even more style to the world of beer,” said Cara Lauritzen, Senior Marketing Manager, Above Premium Imports of Molson Coors Beverage Company….

“We’re excited to bring Peroni into the world of après-ski with help from Alp N Rock, a true style leader in the space. So, whether you’re hitting the slopes or enjoying a stylish aperitivo in a casual social setting, this line will have you dreaming of your next winter getaway.”

“Après-ski embodies both style and relaxation,” says Susanne Reich, CEO of Alp N Rock…

“Collaborating with Peroni Nastro Azzurro was a natural fit and we’re very excited to create something that embodies the beauty and heritage of our brands. Together we’ve crafted a luxury après-ski collection that reflects the vibrant atmosphere of ski culture. This new line will offer customers a limited-edition line of styles crafted with Alp N Rock’s signature attention to detail and highest standards of quality.”

And if you’re thinking of hitting the slopes this year with a little James Bond-like swagger, you need to go HERE. But don’t delay if you’ve interest, because when this limited edition apparel is gone, it’s gone.

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