Courtesy Michelob ULTRA / Anheuser-Busch)

The Summer Olympics kick off in Paris on Friday and Michelob ULTRA, a beer that markets itself to beer lovers with active lifestyles, wants in on that action.

Michelob ULTRA, returns to th  international sports stage this supporting Team USA as the exclusive “Beer Sponsor of Team USA” for the Olympic and Paralympic Games Paris 2024.

Michelob ULTRA’s Olympic and Paralympic sponsorship is the the biggest summer program in the beer’s history and builds on the brand’s commercial momentum after recently reaching its all-time high market share earlier this year.

“We’re honored to support Team USA in representing the best of the American spirit in the biggest stage in sports,” said Ricardo Marques Vice President of Marketing for Michelob ULTRA. “This summer also marks the start of an exciting four-year journey for Michelob ULTRA as we build towards the much anticipated LA28 Olympic and Paralympic Games.”

Throughout the summer games Michelob ULTRA will be partnering with select Team USA athletes to bring fans a unique, inside look at the Olympic and Paralympic Games.

The sponsorship will be supported by a series of promotional videos, aiming to celebrate the Olympic spirit and inspire fans to live actively.

In addition to special “Summer of Team USA” beer packaging, the Team ULTRA athletes will share social content and make special appearances, live from Paris. Featuring athletes such as Sabrina Ionescu (Basketball); Rose Lavelle, Mallory Swanson, and Gianluca Busio (Soccer); Ryan Crouser and Yared Nuguse (Track and Field); and Christopher Blevins (Cycling).

Michelob ULTRA’s roster of Team USA athletes, will also be visible via social media.  Fans can expect exclusive content, athlete stories, and behind-the-scenes looks at the Games, enhancing their overall Olympic experience.

Michelob ULTRA’s sponsorship of Team USA for the Olympic Games is clearly a strategic move that aligns the brand with one of the most prestigious sporting events globally. This partnership not only enhances Michelob ULTRA’s visibility at the Games but also reinforces its imaging as an active, balanced lifestyle beer.

Introduced in 2002, Michelob ULTRA , with just 95 calories, 2.6 carbs, is currently the #2 beer in the industry by volume and Anheuser-Busch’s Team USA partnership wants to continue that winning run.

So let the Games begin!