Business valuation consultancy firm Brand Finance recently released a list of the world’s most valuable beer brands in 2024 and was an impressive ranking.

Rather than simply ranking brewers by overall revenue, Brand Finance says it has measured “the net economic benefit that a brand owner would achieve by licensing the brand in the open market.”

Once again, the biggest beer companies understandably dominated the Brand Finance list in a year that was marked by the return of a former champion.

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With an impressive 40% increase in brand value, the iconic Mexican beer brand Corona Extra has reclaimed its position as the world’s most valuable beer brand, surpassing Heineken which held that #1 position in 2023.

“Corona has once again reclaimed the title of the world’s most valuable beer brand, a position it previously held for four consecutive years between 2019-2022,” said Brand Finance associate director Henry Farr.

“This reaffirms the brand’s leadership and mirrors evolving consumer preferences for premium and quality offerings. It also offers insights into the broader landscape of the beer industry, where brands committed to quality and innovation are redefining market standards.”

According to annual report, “Corona’s strategic initiatives bolstered its brand recognition and reputation beyond its consumer appeal”. And “the announcement of Corona Cero as the official sponsor of the Paris 2024 Olympics marked a historic moment, as it became the first beer brand to sponsor the event.”

Snow Beer, a super non-premium 4% lager that’s almost exclusively sold in China has once again been ranked as the #6 most valuable beer brand in the world. As most industry-watchers struggle to get their hands around the reality that Snow has grown a mind-blowing 473% over the past decade.

US fav Budweiser held its #3 spot this year. And Coors Light, which broke into the Top 10 in 2022 moved up to #7 in 2024.

And now, without further ado…

The 10 Most Valuable Beer Brands in 2024

1. Corona Extra ($10.4 billion)
2. Heineken ($9 billion)
3. Budweiser ($7.4 billion)
4. Bud Light ($5.4 billion)
5. Modelo Especial ($5.2 billion)
6. Snow ($4.3 billion)
7. Coors Light ($3.3 billion)
8. Asahi ($3.1 billion)
9. Kirin ($3.1 billion)
10. Miller Lite ($2.9 billion)

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