(Courtesy Lifted)

Beer has more times than not been associated with “putting on weight” not “lifting weights” but that may changing.

Say hello to the Lifted Recovery Lager, the world’s first post-workout protein beer.

Created by husband and wife team Tony and Rebecca Robinson (both weight lifters) Lifted Beer which is both protein-rich and alcohol-free was developed to assist athletic drinkers to “celebrate sporting moments while helping their body get the protein it needs after exercise.”

“Lifted Beer was born after a great workout when you know you need the functionality of protein shake but all you really want is an ice cold beer,” Rebecca Robinson told the Drinks Business…

“As Crossfitters, gym-goers and outdoor enthusiasts, we know that feeling all too well and we knew there had to be a solution. “That’s why we started working on Lifted, we wanted to create an alcohol free beer that tasted great and actually had post workout benefits for your body rather than ruining your recovery. We knew it wouldn’t be easy, and some people thought we were mad, but just like our beer, we don’t like to compromise.”

“After months of formulating, brewing and tasting with our head brewer, we finally knew we had created the perfect end to any workout. Our blend of hops is a combination of Perle and Hallertau Mittelfruh which makes Lifted medium bodied with smooth bitterness. The hops are noble and can often be found in Pilsner style lagers”

“Now we’re on a mission, a mission to bring Lifted to the fitness world. Whether you’re a professional sports person, a gym goer or outdoor adventurer, you don’t have to compromise on those post sport celebrations. You can have it all with a crisp refreshing can of Lifted.”

“Lifted Beer is the “perfect addition to support your dry January and new year gym kick,” Robinson added. “Each 330ml can of Lifted contains 7g of carbs to help you replenish the muscle glycogen that you burned during your workout.”

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