(Courtesy Beale’s Beer / Instagram)

Bedford, Virginia based Beale’s Beer has been serious about keeping their customers safe during Covid-19 but unfortunately one individual unwilling to mask-up which led to him being denied service and escorted from the brewery and this unfortunate email…

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SUBJECT: Y’all suck

MESSAGE: Your manager is bitch and your beer taste like hot old orange juice.

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(That’s how one pissed off customer’s email to Beale’s Beer read (and no we didn’t leave out the A).

But what started as an in-house joke at the brewery became a rallying cry echoed by service industry professionals round the globe who continue to provide safe service to their customers in the midst of a worldwide pandemic…

It also became the name of Beale’s newest release YOUR MANAGER IS BITCH, a 7.6% ABV American Porter (which does not taste like “hot old OJ,” by the way) and trolls the disgruntled customer and his email, no A and all.

This from Beale’s…

“The aforementioned Bitch is our new GM, Brittany Canterbury, who worked her way up from server to bartender to manager in our taproom. As so many of the recent online comments attest, Brittany is actually a kind and hardworking individual. She and our staff have been routinely subjected to verbal abuse from customers who dislike our enforcement of the mask mandate.”

“We decided to fight back. We brewed a beer called YOUR MANAGER IS BITCH. We told the story on the can and printed the email verbatim.”

“We could not have anticipated the response. The post went viral on Facebook, 290,000 views and counting and we are getting emails from all over the world, from France to Canada to Tasmania.”

“This ultimately isn’t about COVID-deniers or opinions about mask wearing. “It’s about honoring people’s fundamental dignity and humanity, and pushing back against the tired, outdated maxim that the customer is always right. As restaurants have fought to survive the pandemic, we’ve also been fighting to keep our staff safe and supported from inconsiderate and abusive customers.”

“We are happy to say we are open, and thriving, and will have made it through this pandemic by being crafty, resilient and taking no shit.” [/box]

Amazingly, YOUR MANAGER IS BITCH is the third beer in what has now become a series of releases that Beale’s Beer has crafted in response to online trolls.