Before craft beer emerged as its own force Big Beer consortiums like Anheuser-Busch and MillerCoors dominated the baseball’s sponsorship action.
And popular brands like Budweiser, Bud Light and Coors Lite still own a considerable amount of MLB’s stadium action.
Then as craft beer grew in popularity it started showing up in MLB ballparks as well. Local brewers began crafting specially branded beers exclusively for their hometown stadiums and many still do.
But it’s interesting to note that many of this season’s major league baseball branded beer offerings are craft beer properties entirely owned by Big Beer entities like Anheuser-Busch.
And here are some of 2019’s Big Beer ‘crafty’ beer players…
HOUSTON ASTROS + KARBACH BREWING CO.
Anheuser-Busch, or more specifically its ‘crafty’ property Karbach Brewing, has teamed up with the Houston MLB and is now brewing official alcoholic beverage of the Astros for the 2019 season.
Named as a homage to the storied Crawford Boxes section of the Astros’ Minute Maid Park, Karbach Crawford Bock is a sessionable malt-forward Bock Lager that according to the brewery is ”reminiscent of Cracker Jacks.”
WASHINGTON NATIONALS + DEVIL’S BACKBONE BREWING
Another one of Anheuser-Busch’s ‘crafty’ properties, Devils Backbone, which was acquired by the world’s largest brewing company in 2016, has been working the Washington Nationals for a number of seasons running.
Back for the third consecutive year, Devils Backbone is returning to its partnership with DC’s beloved “Nats” with its Earned Run Ale, (ERA get it?), a 4.2% ABV hoppy Session Pale Ale brewed with Bravo, Amarillo, Centennial and Citra hops.
NEW YORK YANKEES + BLUE POINT BREWING
Blue Point Brewing was purchased by Anheuser-Busch in 2014. And they are once again co-branding with the New York Yankees on a team beer that will be available in 16oz cans all season at Yankee Stadium.
Described as the “natural evolution in the beer and baseball experience,” Blue Point NY Pinstripe Pilsner is a 5% ABV golden Pilsner with a hint of lime aroma from the hop bill.