(Courtesy Anheuser-Busch)

The “Official Beer Sponsor of the NFL” and an “Official Beer Sponsor of Buffalo Bills” is celebrating the final season at Highmark Stadium with a limited-edition brew made with snow from the stadium.

Here’s the deal…

On December 10, Bud Light introduced a limited-edition beer, “Blizzard Brew”, made with snow from Highmark Stadium to celebrate the distance Buffalo Bills fans will go in one of the NFL’s greatest traditions.

This season is the last for the Bills at the original Highmark Stadium, and NFL fans around the world have become very familiar with one of the venue’s most iconic traditions: Bills Mafia shoveling it out following an overload of snow before an upcoming home game.

So to celebrate its fans, Bud Light and the Bills are teaming up to thank fans whose passion and traditions, like the shovelers, make the community special.

Following the first snowfall at Highmark Stadium earlier this season, Bud Light and the Bills joined forces to collect the snow and transport it to Anheuser-Busch’s brewery in Baldwinsville, NY. There, the snow was integrated in the brewing process to create a limited-edition brew that will be included in custom 16 oz. cans and packaging.

Yep, this is a first, Bud Light Blizzard Brew is a limited-edition release made with snow from Highmark Stadium.

“It’s no secret Bills Mafia is one of the most passionate fanbases in sports,” said Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, “with fans in Buffalo and beyond who will do anything for their team. That dedication is on full display when they show up to Highmark Stadium with shovels in hand, and we couldn’t be more honored to show up for Bills fans by creating a brew that both showcases and celebrates their years of commitment to the team.”

Bud Light’s “Blizzard Brew” will be available at participating retailers in the Buffalo area and wherever Bills Mafia enjoys the final regular season home game. And Bills legend Andre Reed, who played 15 seasons for the franchise, will join Bud Light and the Bills at Highmark Stadium during the final regular season home game to help commemorate the stadium and Bills Mafia with a “Blizzard Brew”.

So Go Bills and Cheers…

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