Beer News: Ex Levi’s President On Bud Light Going ‘Woke’ / Ukrainian Beer Production Up 12.5% Despite War
Beer News: Ex Levi’s President On Bud Light Going ‘Woke’ / Ukrainian Beer Production Up 12.5% Despite War

(Dylan Mulvaney/Instagram)
Author, Filmmaker, Speaker, Business Executive and Corporate Consultant Jennifer Sey has plenty to say about the problems Bud Light is facing. We’ve that “Words to Drink By” and more
Former Levi’s President on Bud Light Going ‘Woke”
Author, Filmmaker, Speaker, Business Executive, Corporate Consultant Jennifer Sey,who left her position as Lev’s Global Brand President in 2022, says Bud Light is in a difficult position after “prioritizing ideology over product’ in the wake of the company’s partnership trans influencer Dylan Mulvaney, a relationship that has alienated both left and right beer fans who have now abandoned the once #1 bestselling beer.
In an interview with Fox News Digital, the former Levi’s exec warned that American brands with “big, broad reach” like Bud Light should “think long and hard” before embracing controversial stances and doing what she refers to as “reputation laundering.”
“Unfortunately, I think for Bud Light, there is now no way out but through… They could have apologized in the beginning to their loyal fans. They did not. And now they’ve just angered both sides and their business continues to suffer. I think they’re certainly scratching their heads about what to do but honestly for them at this point, I think there’s no way out, but they have to wait it out. There’s no way out but through.”
“Companies have taken these stances to curry favor with consumers. And what they’ve learned very quickly is there’s a large portion of consumers that are saying, ‘Yeah, no. I don’t believe in that. I’m gonna take my business elsewhere.’”
Words to Drink By
“Don’t be cheap, you have to spend money to make money. As soon as you’re cutting back, denying yourself, you’re losing money and taking yourself out of the game” – Bob Lefsetz, Music industry writer and media analyst
Ukrainian beer production Up 12.5% Despite War
This news from The New Voice of Ukraine is something to toast…As amazing as it is unlikely given the circumstances.
Ukrainian beer production in the first half of 2023 grew 12.5% compared to the same period last year, the industrial association Ukrpyvo reported.
Ukrainian brewers produced 65.2 million decaliters of beer from January through June 2023, which is 76.9% of the beer brewed in the first six months of 2021.
Ukraine’s brewing industry had partly recovered by the end of 2022 following the full-scale Russian invasion, with the total amount of beer brewed amounting to 122.8 million decaliters.
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