Rumor Mill: Beer Festival Company Transitions Amid COVID-19 / Maine Brewers Collaborate To Help Guild
Rumor Mill: Beer Festival Company Transitions Amid COVID-19 / Maine Brewers Collaborate To Help Guild
Maine Brewers Support Their Guild With 39 Brewery Collaboration
For the first time, Maine breweries are coming together as one brand to release the first Maine Brewers’ Guild Collaboration Beer to benefit the Maine Brewers’ Guild which like most brewing guild’s across the country has been economically impacted by COVID-19.
While a collaboration beer between two breweries is not unusual, this Guild Collaboration Beer will offer 39 unique beers from 39 Maine breweries – all adorned with the same label – and will be on sale at breweries, bottle shops and restaurants this fall and winter.
With 39 different versions to choose from, craft beer fans will have no shortage of options heading into the holiday season and can drink easy knowing that proceeds will directly support the Maine Brewers’ Guild and craft beer community.
Words To Drink By
“If you don’t read the newspaper, you’re uninformed. If you read the newspaper, you’re misinformed.”- Mark Twain, American writer and entrepreneur
Beer Festival Company Reinvents Itself Amid COVID-19
Beer Dabbler, a Minnesota beer festival company is reinventing itself amid a global pandemic which has pretty much put an end to beer events (at least for now). In 2012, the company launched its own magazine, The Growler, to cover the beer scene but that magazine was discontinued in 2020 due to the COVID-19 pandemic.
And now the festival company is transitioning itself into the Beer Dabbler website which will feature brewery news, beer reviews, exclusive interviews with industry members, events coverage and things like that.
As a part of this brand relaunch, Beer Dabbler is starting a brand new video channel, DabblerTV which will offer exclusive video content showcasing the Midwest’s craft beer scene.
This from Beer Dabbler…
“The economic downturn resulting from COVID-19 has taken its toll on the entire beer industry. For us, safety concerns and regulations have placed the future of our 2021 events in serious jeopardy. Beer Dabbler hopes that with this relaunch of our brand that we can help lift the industry by spreading the word on the latest brewery news and stories beer drinkers are thirsty for. The community’s support will help us thrive in the next phase of our business.
The company has also launched an Indiegogo campaign to help them raise the funds necessary to support its video department and its overall pivot as a brand into content creation.