We view the craft beer biz as an entertainment industry…And like many entertainments (movies, TV and music) craft breweries sometimes fashion clever “catch phrases” as marketing tools to both attract you and playfully define themselves…And here are some that we’ve enjoyed.
BrewDog (Ellon, Scotland / Columbus, OH) – “Beer For Punks”
Great Divide Brewing (Denver, CO) – “Great Minds Drink Alike”
Firestone Walker (Paso Robles, CA) – “Beer Before Glory,” “Living Beer,” and “Beer Runs Deeper Than Blood”
Stone Brewing (Escondido, CA / Richmond, VA / Berlin, Germany) – “You’re Not Worthy”
Lagunitas Brewing (Petaluma, CA / Chicago, IL) – “Beer Speaks, People Mumble”
Dogfish Head (Milton, DE) – “Off-Centered Ales For Off-Centered People.”
Flying Dog (Frederic, MD) – “Good People Drink Good Beer”
SweetWater Brewing (Atlanta, GA) – “Don’t Float The Mainstream”
Gigantic Brewing (Portland, OR) – “Taste The Awesome”
Ninkasi Brewing (Eugene, OR) – “Beer Is Love,” and “Perpetuate Better Living”