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(Courtesy Lawson’s Finest Liquids)
The Tuesday after Thanksgiving, Giving Tuesday is touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.”
And Waitsfield, Vermont-based Lawson’s Finest Liquids takes this “holiday of giving” seriously and donating 10,000 to 59 nonprofit organizations statewide as part of the brewery’s Social Impact Program (SIP).
The funds will support a range of causes across Vermont, from sustainable recreation to mental health advocacy, community development, animal rights and much more.
“After receiving more applications for our 2023 Sunshine Fund than the calendar allowed,” said Karen Lawson who founded Lawson’s Finest Liquids along with husband Sean in 2008. We chose to give ‘Sip of Support’ donations on Giving Tuesday to selected Vermont nonprofits to help them achieve their missions.”
The Sunshine Fund at Lawson’s is one of six SIP initiatives…
In lieu of tipping at the brewery’s destination taproom, Lawson’s Finest invites guests to donate to the Sunshine Fund to support local nonprofits and charitable organizations – while taproom staff are paid without the need for tips to supplement wages. Each Sunshine Fund awardee becomes a temporary “on-tap” partner for 2 weeks, receiving 100 percent of donations during that designated time.
Sip of Support is the company’s discretionary charitable giving initiative that is leveraged on Giving Tuesday. Sunshine Fund awardees, and recipients of this year’s Sip of Support Giving Tuesday donations are prioritized by their focus on healthy communities, food and economic security, natural resource protection and sustainable recreation in the Green Mountains.
Among the largest beneficiaries of this year’s Giving Tuesday donations are Circle, Green Mountain United Way, Hannah’s House, Capstone Community Action, Central Vermont Habitat for Humanity, Mad River Valley Summer FUNd, and more.
“Every year, Giving Tuesday is an opportunity to make a positive impact in our communities by leading with our values and contributing to like-minded, dedicated nonprofits focused on a range of important issues,” Karen Lawson added.
“This year, we’re delighted to support sixty nonprofit organizations across the state with the largest collection of Giving Tuesday donations in our history.”
