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Business valuation consultancy firm Brand Finance recently released a list of the world’s most valuable beer brands in 2023 and it was an incredibly close race at the top.
Rather than simply ranking brewers by overall revenue, Brand Finance says it measures “the net economic benefit that a brand owner would achieve by licensing the brand in the open market.”
Once again the biggest beer companies understandably dominated the Brand Finance list this year but there some surprises.
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Heineken was crowned the world’s most valuable beer brand in 2023, knocking back Corona Extra which held that #1 spot in 2022, and remains an uber-popular beer in the US.
As Europe’s best selling beer brand, Heineken experienced improved revenues and organic growth because of price hikes across the past year. Drinking habits are shifting, and consumers are willing to spend more on products perceived to be of a higher quality, meaning Heineken achieved a price premium in 2023.
Snow Beer, a super non-premium 4% lager that’s almost exclusively sold in China is now ranked as the #6 most valuable beer brand in the world. As most industry-watchers struggle to get their hands around the reality that Snow grew a mind-blowing 473% over the past decade.
Budweiser held its #3 spot. And Coors Light which broke into the Top 10 in 2022 at #9 held steady in 2023.
And now, without further ado…
The 10 Most Valuable Beer Brands in 2022
- Heineken ($7,594 billion)
- Corona Extra ($7,425 billion)
- Budweiser ($6,654 billion)
- Bud Light ($5,949 billion)
- Modelo ($4,241 billion)
- Snow ($3,505 billion)
- Kirin ($3.261 billion)
- Asahi ($2,840 billion)
- Coors Light ($2,727 billion)
- Miller Lite ($2,701 billion)
Henry Farr, associate director at Brand Finance, positioned the 2023 Most Valuable Beer Brands report this way…
“It seems like beer drinkers are not necessarily drinking more, but instead, are drinking better. Visits to bars and restaurants are becoming less regular and less spontaneous, meaning many consumers are looking to trade-up on their beer of choice, prioritizing taste and quality over price.”
“Beer brands that are delivering on high quality premium lagers seem to be doing well.”
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