They're more scared than they're letting on....And with all the data coming out lately, they damn well should be.
The bad news for Big Beer keeps coming -you've been reading it everywhere. Sales of craft beer continue to soar. According to the Boulder-based Brewers Association, sales in the first half of 2012 rose 14 percent over the same period in 2011. Production's up by 12 percent! Guest Metrics, a proprietary database that tracks transactions from restaurants and bars has just released a report that reveals that "Anheuser-Busch InBev, MillerCoors, and Heineken USA all lost share to craft beers in on-premise during 2012." That's a two share on-premise loss to craft beer. Big beer can't be loving that!
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