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Yikes it’s March already… and clearly nothing is slowing down anytime soon. But no worries, Rumor Mill is always on the case, keeping you plugged in to all the craft beer news that matters. Plus we’ve an all-important update on what we’ve been drinking lately and you absolutely don’t want to miss that.
Longtime Highland Brewmaster Has Left The House That He Helped Build (Asheville, NC) – Highland has lost one of its founding members on Monday. The Asheville Citizen-Times is reporting that “John Lyda, one of the builders of Asheville’s craft beer scene, has left the company.”
Beefcake Beer (UK) – A new protein-forward forward beer has been introduced by an online fitness site, MuscleFood.com that suggests you can now purchase a 6-pack that might actually give you “six pack abs.” With 33% fewer calories than regular lagers, Barbell Brew has same protein levels as 100g piece of steak, and we can only that its tastes half as good.
Words To Drink By (Los Angeles, CA) – “Celebrity is obscurity waiting to happen.”
Carrie Fisher – Actress & Author
Benecio Del Toro The New Face Of Heineken (White Plains, NY) – Heineken has unveiled a new integrated global marketing campaign known as “There’s more behind the star” and have chosen actor Benecio Del Toro to star in a series of humorous commercials where he pokes fun at his own “celebrity status.” Filmed on location in Barcelona, the spots which will be released in both English and Spanish, are amusing and you can check one out here.
Nebraskan Craft Beer Scene Accelerates (Omaha, NE) – Fueled by the growth of breweries such as Zipline and Nebraska Brewing it now appears that Nebraskans seemingly can’t get enough craft beer. Five years ago in-state craft brewers sold less than 500,000 of artisan suds. Flash-forward to today and that number has reached almost a million gallons per year.
What We’ve Been Drinking Lately (Washington, DC) – We’d like to thank all of the American craft breweries who’ve shipped us beer from time to time. It’s always great to sample the brews that we write about and it helps to give us a better feel for what’s happening out there. And last night we hit up the latest from Flying Dog’sSingle Hop Imperial IPA Series and it was terrific. Brewed with a hop that’s so new that it doesn’t even have a name yet, Single Hop HBC-291 is an 8% Imperial that gets it done.
