Hey we get it. You’re busy and you can’t possibly hang with us 24/7. But still, we don’t want you to be missing all the good stuff. So as part of our ongoing commitment to bringing you the best craft beer and lifestyle coverage on the face of the planet – and to keep you plugged into our ongoing recklessness – we do a weekly compilation of our recent good, bad and ugly.
So welcome to another Friday Wrap-Up.
Craft Beer In Hawaii
On the mainland, we take our beer for granted. We can walk into any store and find a mixture of different varieties of craft beer – true craft beer: beer that is brewed using local ingredients, filled with the metaphorical blood, sweat, and tears of the people who craft it. There is so much opportunity that it seems like an embarrassment of riches. But Hawaii is a different beast altogether…
THE GREAT MAUI CRAFT BEER HUNT
More Craft Beer Statements
There’s great craft beer in every single state of the union – but some regions just seem to always get more notice – and that’s not right. That’s one of the reasons we introduced our new state-by-state craft beer series. Now every state will get the attention it and its craft beer scene deserves. And you can learn who’s doing what – and where.
THE STATEOF CRAFT BEER – ARKANSAS
Let Them Sip Their Pumpkin Peach Ale
Advertising can be a sensitive topic for some in the craft beer community. Many successful craft breweries pride themselves on never having engaged in formal advertising. They often say things like, “my beer speaks for itself,” and many brewers view advertising as a crass exercise in hype – unworthy of them or their craft.
So, what is the place for advertising in craft beer?