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(Courtesy Michelob Ultra)
Some of sports’ biggest names are showcased in Michelob Ultra newest Super Bowl ad promoting joy and, oh yeah, beer.
Created by Wieden + Kennedy New York, the new ad enlists the help of sports superstars like Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life.
Michelob Ultra’s vibrant: 60 spot, “Happy,” convincingly champions the idea that you’re not just happy because you win, you win because you’re happy.
In “Happy” viewers will get a glimpse into the moments of joy off the court, course and field that give these elite athletes the balance they need to succeed. Serena Williams is seen dancing and singing karaoke with her girlfriends, Brooks Koepka enjoys a post-date night pizza party and Anthony Davis plays chess with his father, all of which are unsurprisingly accompanied by a round of Michelob Ultras.
“Enjoying the moments along the journey is as important as the journey itself,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “That’s why we’re partnering with some of the greatest athletes of our generation: to remind us all that joy and happiness are not a distraction but instead, a key ingredient to winning and success.”
“Happy” represents the newest ad in Michelob Ultra’s “It’s Only Worth It If You Enjoy It,” brand campaign, celebrating the important role enjoyment plays in the journey to success.
Introduced in 2002, Michelob Ultra is currently the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales.
Largely associated (and promoted as such) with active-lifestyle consumers who watch their carb and calorie intake, Michelob Ultra has been a huge success for Anheuser-Busch.
And it remains the primary reason we’re seeing so many craft breweries introducing low alcohol options lately.
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And while we’re talking Super Bowl ads, there’s also this…
