Oregon-based Deschutes is finally cutting all ties with Roanoke, VA, the brewery that never happened and now its tasting room is closing. We’ve that Tesla beer and more.
Deschutes to Close East Coast Tasting Room
On October 20 Bend, Oregon-based Deschutes Brewery announced that after four years of operating a tasting room in Roanoke, Virginia it would not be renewing its lease and will cease operations at the end of the year.
In 2016 Deschutes committed to opening an East Coast brewery in Roanoke, Virginia, a project that the company eventually pulled out of. But they did continue to run a downtown tasting room that has now fallen victim to the economic impact of COVID-19.
This from the press release…
“After four years of operating our Roanoke, Virginia Tasting Room, Deschutes has made the tough decision not to renew our lease and will cease operations at the end of the year. We have all seen the global pandemic significantly reduce traffic in all restaurants, pubs, and tasting rooms, the Roanoke Tasting Room is no exception.”
“As we prepare for closing, we plan to honor company commitments, treat all employees equitably and step forward with care and attention on how this impacts the Roanoke community and our dedicated co-owners who have managed this location over the past four + years.”
“We are working with each team member on opportunities to continue with Deschutes in a new capacity.”
Words to Drink By
“If you’re not willing to fail in art, you’re probably never going to deliver anything great.” ” — Bob Lefsetz – Music industry writer and media analyst
Tesla Beer Teased
Tesla has trademarked the rights to use the phrases “Giga Beer” and “Giga Bier,” according to the United States Patent and Trademark Office.
During the “Giga Fest” event held on October 9th in Berlin, Tesla CEO Elon Musk stated “that the company will develop a beer, among other things, that it will sell under the Tesla brand in the coming years.”