One of America’s first craft breweries (they were called microbreweries back in 1988) Rogue Ales & Spirits has been delivering award-winning beer for more than three decades. But even after all these years, and over 2,000 awards, the Oregon brewer is refuses to play things safe…
Not content to rest on its laurels, Rogue Ales will be spicing things up in 2021 with ten diverse new products and eight new eye-catching packages.
“I couldn’t be prouder of our 2021 products,” says Dharma Tamm, Rogue President… “We are adding Colossal Claude, a monstrous, flavor-forward, Imperial IPA, to our core year-round lineup. Some of our favorite beers are getting a new look and we’re brewing some really fantastic seasonal products and limited-time offerings.”
“2021 will also be our first year with a nationwide 12-pack variety pack, which includes Dead Guy, Dreamland Lager, Newport Daze and Batsquatch. This is something our fans have asked about for years and we’re excited to see this variety pack on shelves across the country!”
And here’s just some of what the celebrated brewer has planned for this year…
Colossal Claude Imperial IPA – Rogue’s biggest launch in 2021, Colossal Claude is an 8.2% ABV Northwest Imperial IPA with big citrus and floral hop aromatics and soft resinous hoppy notes. (Year-round)
Shakespeare Stout Nitro – The addition of nitro to this classic 5.7 % ABV Oatmeal Stout amplifies its intense depth of flavor and creates the perfect balance of rolled oats, roasted barley and malt sweetness. One of Rogue’s original beers, this stout has earned the most awards and highest ratings of any of their beers. (Year-round)
Rolling Thunder Imperial Stout – The 2021 version of Rolling Thunder Imperial Stout, a 13.5% ABV beast which is aged for 9 months in handmade Rolling Thunder Barrel Works barrels previously used to age the popular Dead Guy Whiskey. (February)
Rolling Thunder Imperial Stout Finished in Chipotle Whiskey Barrels – A unique twist on the traditional Rolling Thunder Imperial Stout finished in Chipotle Whiskey barrels. (February)
Raspberry Tartlandia (4.9% ABV) – This 4.9% ABV Gose-Style Ale is brewed with raspberries and sea salt that was hand harvested from the Yaquina Bay in Rogue’s backyard. (May – August)
Jam Sesh – This 5.5% ABV Strawberry Ale is made with Oregon fruit & locally produced up-cycled organic bread. (September – December)
Cotes du Rogue Sour Blonde with Fruit– This limited-edition Sour Blonde Ale is part of the brewery’s Foeder -Aged Sour Series. It offers a tart flavor with hints of oak, lemon, vanilla and apricot. (April)
Cotes du Rogue Sour Kriek– This sour beer is aged with locally sourced cherries.
Cotes du Rogue Oud Bruin– Another addition to the brewery’s line of sours, this Sour Brown Ale promises to be tart and satisfying.
2021 Santa’s Private Reserve – Each year Rogue creates a unique Santa’s Private Reserve beer based on Santa’s recommendation and year’s events. Stay tuned for the 2021 recipe. (Nov – Dec)
Rogue is also updating the imaging on two brewery flagship beers this year.
“Having an in-house design team for packaging development is a key asset because it gives us flexibility, consistency, shortened lead times and greater output,” says Hagen Moore, VP of Marketing & Creative at Rogue.
“You’ll see the results this year in the redesign of our Honey Kölsch and Hazelnut Brown Nectar, two long time Rogue favorites. Both fantastic beers but everything needs a fresh coat of paint and for these two it was their time.”
“We also brought our limited-time-only offerings into the 16oz format and with that came some new designs, so lots of exciting products and packages coming out this year. Keep an eye out for them and I hope you enjoy.”