Quick Hits: Firestone Walker Celebrates Local, 15,000 Cases Of Frozen Beer And UK Beer Sales Plummet

, Quick Hits: Firestone Walker Celebrates Local, 15,000 Cases Of Frozen Beer And UK Beer Sales Plummet

(Courtesy Heineken)

The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were sheltering-in-place and watching Contagion 0n Netflix for the 32nd time…

Heineken Sues over Frozen Beer

Frozen margaritas are one thing— but frozen beer is a costly taste-changer.

According to the NY Post, Heineken has filed a lawsuit against a supply chain company alleging that its mishandling of a beer shipment had led to $234,000 in damages and more than 15,000 cases of frozen beer…

Heineken claims that the cases of beer were shipped to the US from Amsterdam last year and then sent to Satellite Logistics Group in the Chicago suburbs where things went bad.

According to papers recently filed in Manhattan Federal Court, “Satellite Logistics allegedly failed to immediately put the 11 shipping containers of brew in a climate-controlled facility, leaving it in below-zero temperatures for several days.

Firestone Walker Celebrates Local Beer and Community in new Campaign

Firestone Walker’s California-specific 805 beer brand has launched a new “Keep It Local,” community support campaign “honoring the frontline people who are working hard to keep their neighborhoods well fed during this difficult time.”

“With millions of bar and restaurant staff out of work across the country, our partners and communities need us all more than ever,” said Dustin Hinz, Firestone Walker’s chief marketing officer.

The Keep It Local campaign is being launched via targeted digital spots designed to reach millions in 805’s distribution territory. The main video features faces from the front lines, who are experiencing circumstances shared by so many in the independent restaurant space and ends with a simple suggestion: “Order in. Take out.”

, Quick Hits: Firestone Walker Celebrates Local, 15,000 Cases Of Frozen Beer And UK Beer Sales Plummet

UK Beer Sales Collapse In March

Just as in the US, government mandated bar, pub and restaurant closures in the United Kingdom has led to a catastrophic decline in March beer sales.

In an effort to limit the spread of the Coronavirus, UK Prime Minster Boris Johnson ordered the closures on March 20 leading to a staggering 40% drop in on-premise sales for the month. A number made all the more concerning by the fact that it only captures 11 days of the ongoing bar, pub and restaurant shutdown.

Off-premise beer sales at outlets such as supermarkets and liquor stores rose by 10.6% for the same period as Brits stocked up on takeaway beer to ride out the lockdown. Unfortunately this uptick did little to alleviate the overall sales drop of 12.7% in March.

About AmericanCraftBeer.com

AmericanCraftBeer.com is the nations' leading source for the Best Craft Beer News, Reviews, Events and Media.
Scroll To Top