Quick Hits – Consumers Will Pay More For Sustainably Brewed Beer, New Realm’s Beer Garden And More!

The beer biz never sleeps at American Craft Beer. And here’s some of what’s been happening in the beer world, while many of you were drinking your way through Columbus Day.

Study Suggests That Consumers Are Willing To Pay More For Eco-Friendly Beer (Bloomington, IN) – More and more breweries are investing in practices to save energy and reduce greenhouse gases. And a new study from researchers at Indiana University suggests that it might pay off.

The “Willingness-to-pay for Sustainable Beer” study, which was published by the journal PLOS ONE, “found that a majority of U.S. beer drinkers would be willing to pay more for beer produced with sustainable practices,” according to Science Daily.

Drawing on a survey of over 1,000 self-reported beer drinkers, researchers found that 59 percent of those asked were willing to pay about $1.30 more per six-pack for beer that was brewed using sustainable practices, no matter whether that beer was brewed by Russian River or by Anheuser-Busch.

Words To Drink By (Bloomington, IN) – “The takeaway for the brewing industry is that it is financially feasible to introduce energy-saving practices into the brewing process” – Sanya Carley, Associate Professor at Indiana University’s Bloomington School of Public and Environmental Affairs

New Realm Opens Beer Garden Just In Time For Fall (Atlanta, GA) –  New Realm Brewing, one of the South’s most impressive new breweries, has opened it’s much anticipated beer garden and it appears to have been well worth the wait.

Primed for outdoor entertainment where patrons can enjoy a smart array or artisan food and serious beer while taking in the nearby Beltline action, New Realm’s beer garden includes fire pit tables, stone and water features, and a multi-level landscape with more than 200 newly planted trees and bushes.

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