The beer biz never sleeps at American Craft Beer. And here’s some more of what’s been happening while you were drinking your way through a wintery February.
Epic Beer Battles Loom In West Africa (Lagos, Nigeria) – For decades Nigerian Breweries Plc, home to local brands like Golder and Star and international names like Heineken, has owned Nigeria’s beer terrain…But the new kid in town, Anheuser-Busch InBev, intends to change all that.
Anheuser-Busch “recently opened a new factory outside Lagos and launched Budweiser to face off against Heineken, in a fierce contest for millennial drinkers being played out across Africa,” according to EWN. And AB InBev has flooded Nigeria’s megacity, Lagos with gigantic billboards trumpeting Budweiser’s arrival in what is considered to be a largely untapped market where more than 95 million of its population are under 30.
Beer promotions in Nigeria have reached “arms race” levels with the opposing companies hosting concerts, fashion weeks and boat parties throughout the West African country to win over customers, and both brewers throwing unprecedented amounts of cash at restaurant and club owners according to Eyewitness News.
Words To Drink By (Nigeria) – “The big guys started noticing there was a new sheriff in town. It’s the beer wars.” AB InBev plant manager Tony Agah to the AFP
Starr Hill to Open ‘Beer Hall & Rooftop’ in Richmond (Crozet, VA) – Virginia’s largest craft brewer, Starr Hill Brewery will soon be opening a Richmond, Virginia location to complement its headquarters and main taproom in Crozet, and its ‘Pilot Brewery & Side Stage’ taproom in Roanoke.
Planned to open in summer 2019, Starr Hill’s newest location will showcase rotating variety of over 20 different offerings in a unique entertainment space located in Richmond’s Scott’s Addition. The vibrant neighborhood is already home to nearly a dozen breweries, cideries and distilleries, including Ardent Craft Ales, The Veil, Väsen Brewing Co. and Blue Bee Cider.
The Starr Hill Beer Hall & Rooftop is designed to offer a multi-tiered drinking experience. The first-floor Beer Hall will feature over 4,500 square feet for the brewery and bar with an additional 1,000-square-foot deck outside. And the all-season 3,000-square-foot Rooftop bar and beer garden will be an escape for drinkers looking for fresh air and excellent views of the Richmond skyline.
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