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Some breweries are taking this uncertain time to upgrade their look with refreshed new can designs that address the ‘new normal.’
Cisco Brewers Debut New Coastal Branding and Beers
In honor of its 25th anniversary, Cisco Brewers is refreshing its logo and packaging design for its full lineup of seasonal and year-round beers.
The updated modern look, which pays homage to the brand’s Nantucket, Massachusetts roots and island lifestyle, will be landing on shelves across New England any day now, starting with a new summer seasonal.
Cisco’s new updated look was designed to retain Cisco Brewers authentic spirit while adopting a more contemporary look that it hopes will grow the brand’s fan-base.
The new brand refresh builds upon Cisco Brewers’ iconic C-shape from the original logo and amplifies the brewery’s New England coastal vibe with a graphical depiction of rippling ocean waves.
Each brand in the portfolio will feature a unique color scheme and bold iconography — such as the whale’s tail on best-seller Whale’s Tale Pale Ale — set against an ocean horizon with a lighthouse-studded Nantucket Island in the background.
The first release featuring the new branding and 16-ounce pack size is Summer Rays Golden Ale, a crisp 4.4% ABV coastal refresher brewed with an inescapable sense of place and an abundance of Galaxy, Azacca, Saaz and Citra hops.
Part of the Craft Brew Alliance, Cisco Brewers has been struggling of late. In 2019 the brewery produced 18,000 barrels of beer, down from a high of 30,000 barrels in 2015.
Payette Brewing’s New Look and Same Vibe
That’s how Boise, Idaho-based Payette Brewing explains its new can designs geared to beer lovers who like to pack up their beer and take it out on an outdoor adventure.
“We have a lot to be excited about,” said Paige Francis, owner and Marketing Director of Payette Brewing. “Although our mandated closure put a lot of stress on us, we used it as a time to hit refresh and elevate our look to match the attitude of the beer and our beer drinkers.”
Each design was inspired by the taste, ingredients, and process of the individual beer. A clean design that prides itself on Payette’s roots by using the outline of the Payette River, and the iconic Idaho bar code.
The rollout of each new can design will happen throughout 2020, with a handful already in the market. “Sofa King Sunny, Urban Surfer and Embers Porter were the first to debut our new look,” says Francis.
“North Fork Lager and Aura Guava & Hibiscus Sour Ale have made the transition and we are excited to continue releasing the new designs for others in our portfolio. We’re not doing it all at once because well, good things take time.”
