Football is the most popular professional sport in the US. There are 32 teams in the NFL which are then split into two conferences made up of 16 teams, the American Football Conference (AFC) and the National Football Conference who play 17 games in the regular season at 30 stadiums across the nation.
And given that he NFL is one of the most watched sports franchises in the world, beer brands like Miller Lite pay big money to stay involved.
“Nationally, Miller Lite has signed on as the lead beer sponsor of ESPN’s fantasy football app and its popular “Fantasy Focus” podcast, part of a 20% spend increase this season, according to Beer & Beyond.
”When fans log onto ESPN’s fantasy football app, they’re fed a Miller Lite video. And when a player wins his or her week, they’re welcomed to the app with a blast of confetti, courtesy of Miller Lite.”
“When you’re playing fantasy football this season, you’re going to see Miller Lite,” says Adam Lieblich, associate marketing manager for Miller Lite. “Fantasy football is huge because it’s not just die-hard fans playing. From the draft to the weekly smack talk and the occasion that goes with following games, fantasy football is very much a Miller Time moment.”
Miller Lite, which is part of the Molson Coors beer family, will also is a sponsor of the popular “Fantasy Pros” podcast, which offers news and analysis for fantasy football players. And it’s re-upped its partnership with sports betting platform Draft Kings as well.
“With sports betting becoming bigger every year, our Draft Kings partnership gives us even more visibility with fans,” Lieblich added.
In addition to tie-in with fantasy football platforms Miller Lite is unveiling updated packaging that features NFL imagery this fall with ads planned across social, digital and out-of-home media.
So clearly it’s “Game On” for the nation’s third bestselling beer.
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