Miller High Life The “Official Beer” Of Top Chef Hit TV Show

On March 18 Molson Coors, dropped a bombshell, at least in the beer and culinary world, that Miller High Life beer had been named “The Official Beer” of the James Beard and Critics’ Choice Award-winning series, Top Chef.

Bravo’s Top Chef serves up new flavors this season when host Kristen Kish joins head judge Tom Colicchio and perennial judge Gail Simmons at the judges’ table as they take their show Wisconsin, which is also the location of Miller High Life, a beer that takes its ‘Dive Bar” ethos seriously.

And as the “Official Beer,” Miller High Life will be showing up on the hit TV show throughout the season. Miller High Life will also be sponsoring a unique elimination challenge early in the season where the chefs will be tasked with cooking an entire high-end meal on a dive bar budget.

In addition to the “Top Chef” sponsorship with the award-winning culinary competition series this season, Miller High Life will be rolling out a roster of tasteful collaborations as a part of its Taste the High Life campaign .

For those fans who want a closer look into the action, Miller High Life is also giving one lucky grand prize winner the VIP treatment with a 3 day/2 night all-expense paid trip to take a private cooking class with a former “Top Chef Cheftestant.” And fans can enter HERE if they want to.

And as part of the Top Chef tie-in, Miller High Life will also be unveiling a special line of chef-inspired cooking apparel with “Top Chef” approved workwear brand Tilit and more culinary surprises dropping later this spring.

“As the beer that’s beloved by chefs across the country, we’re proud to be the Official Beer of Season 21 of ‘Top Chef’” said Frank Cirone, senior director of marketing for Miller High Life, “and look forward to serving up ways for consumers to taste the High Life all year long.”

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Want more Miller High Life dive bar promotions?

MILLER HIGH LIFE BEER-INFUSED GINGERBREAD DIVE BAR KITS

MILLER HIGH LIFE COULD COVER YOUR DIVE BAR TAB FOR LIFE

 (All image credits: Miller High Life / Molson Coors)