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(Garrett Marrero: Photo © Brewers Association)
On August 23 Maui Brewing announced the closing of the Modern Times acquisition, expected in late October, and a new corporate entity known as Craft ‘Ohana which will now oversee Maui Brewing and Modern Times Beer as two seperate brands.
Maui Brewing CEO and Co-Founder Garrett Marrero explained the reasoning for the new name…
“As we combine these two well-respected and innovative breweries, we recognize that it is not our ambition to have two separate entities owned by a common parent company, but rather two brands operating as one company with operations in multiple states.”
“With Craft ‘Ohana, we pay homage to our Hawai’i roots while signaling our stewardship and dedication to the craft beverage movement that has become a staple across bars, restaurants, and retailers throughout America over the last 35-plus years.”
Along with the announcement of the company’s new moniker, Craft ‘Ohana also announced several key personnel moves ahead of the official close of the acquisition.
(Jennifer Briggs)
Modern Times’ CEO Jennifer Briggs will be joining the Craft ‘Ohana executive team as Chief Experience Officer, responsible for overseeing company functions related to team member and consumer experience for company operations in Hawai’i and California.
Prior to joining Modern Times and leading it through its receivership process and sale to Maui Brewing Co., Jennifer was a member of the New Belgium executive leadership team for over a decade.
Maui Brewing Brewmaster, Kim Brisson-Lutz, is being promoted to Vice President of Operations for Hawai’i. Kim will be responsible for overseeing and leading all brewery operations at the company’s Kihei, Hawai’i production facility. She began her brewing career in 2007 at Maui Brewing’s former Lahaina production facility.
(Kim Brisson-Lutz)
In 2011, she joined San Diego-based start-up brewery Saint Archer, where she was promoted to Brewmaster and remained with the brewery through its sale to Molson Coors. In 2016, Kim “came home” to Maui as Brewmaster.
Maui Brewing Chief Operating Officer Scott Metzger will be taking on the role of President & COO for Craft ‘Ohana, responsible for all day-to-day operations of the combined entity.
Scott’s new role will provide greater flexibility for Craft ‘Ohana, allowing CEO Garrett Marrero to focus on the overall long-term strategy for the company while Scott manages the daily execution of the company’s vision and objectives.
“I could not be prouder of all we’ve accomplished as a team over the last 18 years,” added Garrett…
“In bringing together Maui and Modern Times under Craft ‘Ohana, we are committed to continuing to lead in innovation, sustainability, quality, and furthering our support of the communities we serve.”
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(image credits: Craft ‘Ohana & Brewers Association)
