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We had hoped we’d never see this happen, but it has and its founder Logan Plant is evidently moving on.
Here’s the deal…
After months of speculation from the beer world, North London’s Beavertown sold a 49% stake of its business to Heineken back in June 2018.
Much like Goose Island selling out to Anheuser-Busch in the US, the £40 million partial sale to Heineken was seen as controversial.
Independent craft brewers were critical of the move, especially in light of its founder Logan Plant’s, (a beloved figure in London’s brewing community), out-spoken position on never selling out.
And now the North London’s Beavertown has sold its final 51% stake of its business to Heineken for an undisclosed sum and that Logan Plant would be stepping down as CEO. And like Greg Koch after the recent Stone Brewing sale to Sapporo, Plant will be moving on, although according to Heineken he’ll retain the title of “creative consultant.”
Responding to an inquiry by the Drinks Business a Heineken spokesperson said this…
“Today’s announcement builds on a long term partnership between Heineken UK and Beavertown Brewery and will see Beavertown continue to expand and flourish while remaining committed to its independent creativity.”
“The current Beavertown management team will continue to operate the company as a separate business – the only change to the existing management team will be Logan stepping down and Jochen Van Esch becoming MD. Logan will still be involved as a creative consultant.”
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