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(Courtesy Leinenkugel’s)
Leinenkugel’s is a Wisconsin brewery with six generations of family history that’s been brewing beer for almost 150 years. It was purchased by the Miller Brewing company in 1988 and is now part of the Molson Coors family of beers.
And even though it is now a Big Beer property Leinenkugel’s has retained its regional Wisconsin identity and has rabid following that love what they do. So the announcement that the Chippewa Falls brewery was planning to build a small batch brewery inside Milwaukee Brewers Ballpark was big news.
The J. Leinenkugel’s Barrel Yard at American Family Field will feature fans’ favorite Leinenkugel’s beers, as well as small-batch beers, at a full-service bar and restaurant space overlooking left field.
“We’re certainly honored to partner with the Brewers to deliver a unique brewery experience for fans,” Leinenkugel’s President Tony Bugher told Beer & Beyond. “This project has been a big one in the works and we’re really looking forward to the opening. I know fans will enjoy the opportunity to try new beers brewed right here that they can only get at the Barrel Yard.”
(Courtesy Leinenkugel’s)
Located at Barrel Yard, which is attached to the ballpark’s left field restaurant, Leinenkugel’s new brewery will feature a 3-barrel brewing system in full view, capable of brewing Leinenkugel’s classics like Summer Shandy and Juicy Peach, but they’ll also be crafting specialty beers made just for Brewers fans.
The deal builds on a long-time relationship between the Brewers and official beer sponsor Molson Coors.
Under the new deal with the Milwaukee Brewers, Jacob Leinenkugel Brewing Co. is set to open its new brewpub inside American Family Field when baseball resumes in 2023.
“When the opportunity came to expand our partnership with the Brewers and create another location where we could put in pilot brewing capabilities, that was very exciting to us,” Bugher added. “Innovation is at our core. We’re always looking for opportunities to be creative and get feedback from drinkers.”
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