Turning 21 quarantined in your childhood bedroom just adds gasoline to an already miserable situation.
But at least Keystone Light’s new free birthday cake and beer promotion is something to celebrate…
Here’s the deal…
With much of the nation still in lockdown mode, Molson Coors’ Keystone Light brand is giving some people who turn 21 while quarantining something to cheer…
How about a free birthday delivered to your home along with $200 of beer?
“For most newly minted 21-year-olds, this probably isn’t how they pictured celebrating their 21st birthday,” says Eric Wolfe, associate marketing manager for Keystone Light….
“Turning 21 is a milestone in the United States, and Keystone Light wants to spread a little joy and cheer to those stuck at home with their immediate family. We want to give them the birthday celebration they deserve while staying at home safely.”
To counter the buzz-kill that comes with finally being able to drink legally but mandated to shelter-in-place, Molson Coors has a new promotion that could ease the pain a little.
Starting this week Keystone Light kicked off a program to help those turning 21 while under stay-home-orders celebrate, with a custom-made, home-delivered birthday cake in the shape of a Keystone can.
And even better, the beer can shaped cake will be accompanied with a $200 gift card that Molson Coors hopes you’ll to spend on Keystone Light.
The promotion runs April 30 through May 14.
New 21-year-olds are invited send their personal info and a summary in 150 words or less of what their perfect 21st birthday would look like if they weren’t locked down to [email protected]. And according to the company, winners will be announced in late May.
Hey we get it… The lockdown could be over by then (we hope it is) but still a beer can shaped cake doesn’t suck.
Nor does a $200 gift card to spend on beer.
The birthday giveaway comes as Keystone Light heads into summer, historically an important time for beer sales, all the more important for Molson Coors which recently reported an 8.7% sales decline, reflecting the impact of the COVID-19 shutdown of bars and restaurants in March.