Jason & Travis Kelce Join The Garage Beer Owner And Operator Team

Jason Kelce and Travis Kelce are now co-owners of Garage Beer

On June 12, two of the NFL’s biggest names announced that they were getting into the beer biz in a big way. The Kelce brothers have made a HUGE investment in Garage Beer, the small batch beer brewed in a classic light beer tradition that was founded in their home state of Ohio.

Anyone who watched the recent NFL playoffs know that the Kelce brothers are passionate about beer and they have talked about getting into the beer business for years. And now having made a significant buy-in to Garage Beer, one of the fastest growing independent beer brands in the nation, they have.

And their involvement will be so much more than just a monetary commitment…

The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.

“People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer,” said Jason Kelce. “For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”

(Courtesy Garage Beer)

“We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. said Garage Beer co-owner Andy Sauer Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now.”

“I think everyone knows I like to have a couple beers now and then, added Travis Kelce, “so being an owner of Garage Beer and heavily involved in making the best light beer is exciting. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level.”

The Garage Beer recipe was originally developed by Braxton Brewing in Covington, Kentucky, which is just across the river Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats). Braxton Brewing then sold a majority of  the light beer brand to a team of investors that now include the Kelce brothers.

Although the beer is still contract brewed at the Braxton facility, the business headquarters is now just north in Columbus, Ohio.

Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate Light Lager beer served in two varieties: classic regular and lime.

It’s currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year.

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