Heineken Beer And Formula 1 Superstar Team Up To Promote Responsible Drinking

Formula One is the highest class of international racing for open-wheel single-seater formula racing cars.  This is street racing at its very best. It has legions of fans which explains Heineken’s latest announcement.

On February 20, just under two weeks to go until the launch of the 2023 facing season in Bahrain, Formula 1 global partner Heineken announced a new worldwide partnership with Dutch, global F1 superstar Max Verstappen.

The partnership, which unites the number one Dutch beer (Heineken) with the number one Dutch driver (Verstappen) is targeting the next generation of beer and racing fans through a series of creative moves, focusing on responsible consumption.

First up will be Player 0.0, a new gaming initiative that Heineken and Verstappen are working on together, to create a new virtual racing experience for fans culminating in winning gamers getting to race against some of the world’s best drivers.

The current world champion, Verstappen, has also been announced as Heineken’s official 0.0 ambassador (the brewer’s bestselling non-alcoholic beer) to promote responsible consumption, through a series of sponsorships including the ongoing ‘When You Drive, Never Drink’ campaign.

“Being from The Netherlands myself, it is something truly special to partner up with an iconic Dutch brand like Heineken,” said current F1 world champion, Verstappen…

“People who know me, know that I am very determined and as a driver I do not want to leave any room for error. That’s why I am excited to become a part of the ‘When You Drive, Never Drink’ campaign to help raise awareness for responsible consumption. And being an avid gamer and passionate Sim Racer myself, I’m thrilled to be playing a part in the new gaming initiative being developed called Player 0.0.”

We are incredibly excited to partner with the current world champion added Bram Westenbrink, Global Head Heineken. Max is a Dutch and global icon. He is the perfect ambassador for Heineken 0.0. His passion both on and off the track will expand our message into the world of gaming with Player 0.0 and help encourage responsible consumption”.

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