American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Paulaner)
While many craft beer operation struggled to stay afloat in 2023, Paulaner USA which imports several classic international beers, had an outstanding year.
Here’s the deal…
Paulaner USA, the exclusive US importer of the popular Paulaner and Tsingtao brands has announced a record-breaking year for its core portfolio and continuing growth of its Hacker Pschorr and Fuller’s beer brands
Shipments to wholesalers for Paulaner Brand Family rose +11%, with depletions (the number of cases sold to retailers by a distributor) up +12% indicating increasing demand for the leading premium German import.
Tsingtao, the #1 Chinese imported beer in the US, saw shipments to wholesalers grow +23%, with depletions up +25%.
Hacker Pschorr shipments were +3% and depletions +2%, while the Fuller’s portfolio, paced by London Pride’s reputation as a leading English Ale, increased +10% on a shipment basis.
“The performance of our portfolio in context of the overall beer market trends in 2023 are testimony to the quality of our products, the dedication of our sales team and the commitment of our wholesalers to the strategic direction we have established for our business,” said Steve Hauser, President and CEO of Paulaner USA.
And Paulaner USA hopes to position itself for another record-breaking year in 2024 with interesting packaging upgrades, including large can formats for the Paulaner Münchner Lager and Tsingtao Premium Lager brands designed to grow their convenience store business, (think 7-11 and gas station stores) as well as offerings in the fast-growing non-alcoholic segment with Paulaner 0.0 Weizen-Radler and Tsingtao 0.0.
“2023 saw continued growth in both retail distribution and brand sales velocity as our local teams worked with their wholesalers to drive new opportunities in the marketplace. Working together we expanded our off-premise chain store distribution in the grocery and mass merchandising channels and accelerated the expansion of our on-premise presence,” added Hauser.
###
And while we’re talking imports …
MEXICAN IMPORTS SOAR IN A SLOWING US BEER MARKET
