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(Courtesy Founders Brewing)
With 2019 drawing to a close, American breweries are positioning themselves in an increasingly competitive environment, with new additions to their portfolios.
In the coming year, Founders Brewing is upping its year-round lineup with (what a surprise!), a juicy IPA.
In March 2020, Founders will debut its newest addition to the year-round lineup…a juicy IPA brewed with traditional hops in addition to lupulin powder, an innovative hop product that separates lupulin from the hop flower. Described by the brewery as “incredibly flavorful and aromatic,” Founders Unraveled IPA will be available in 6-pack cans as well as on draft throughout the brewery’s 50 state distribution network.
The Grand Rapids-based brewery will also add 4 Giants IPA (a mashup of four of their favorite imperial IPA recipes) to the Limited Series lineup. Previously only ever released in the brewery’s taproom, the new special release IPA will be available from April through June, in 4-packs of 12oz bottles and on draft.
Founders is also releasing a brand-new Michigan-exclusive series that sound’s worthy of a Road Trip.
The first release in the series will be Red’s Rye IPA, available in 6-pack cans and on draft statewide as of March. Additional beers, including the remaining Barrel-Aged Series beers, Limited Series beers and Mothership Series beers will be announced throughout the year, closer to their release dates.
The brewery is also bringing back some fan favorites in 2020…
- Más Agave returns to the Barrel-Aged Series in May.
- Underground Mountain Brown returns to the Barrel-Aged Series in September.
- Pilsner and Mosaic Promise will follow Civilized Brut in the Seasonal lineup in April and August, respectively.
- Green Zebra returns to the Limited Series in May.
- Devil Dancer will return as the first release in the Mothership Series.
“It’s always a great pleasure to introduce the upcoming years’ brand calendar,” said President and Co-Founder Dave Engbers…
“We love the feedback from the beer enthusiast community, and we try our best to listen to what people want most. 2020 will bring new pack sizes, brand new beers and increased availability of some of our old favorites. Innovation has been a common thread to Founders’ growth over the years and creating new styles – and putting a Founders twist on others – has kept our beer enthusiast friends guessing.”
