Fictional ‘Breaking Bad’ Beer To Become A Reality

A beer that was brewed by Walter White’s DEA agent brother-in-law, Hank Schrader, on Sony Pictures Television’s hit TV series “Breaking Bad,” is on track to become a reality.

Schraderbräu beer made its first appearance in season two of Breaking Bad as Hank Schrader’s memorable hobby. Dean Norris, aka Hank Schrader, has announced that his company, Rust Belt Brewing, has signed a licensing agreement with Sony Pictures Consumer Products to produce the German lager and make it available to fans in the real world.

According to Esquire, Norris, whose DEA agent character (spoiler alert) gets gunned down near the end of the hit TV show’s run, “led the charge to bring the brew to life.”

And the actor, who now plays a Dixie mob boss on TNT’s Claws, is leaving the beer’s production in professional hands…

Schraderbräu Beer will be produced at Figueroa Mountain Brewing Co., an award winning, family-owned and operated brewery in Buellton, California, that specializes in German style Lagers.

Actor Dean Norris is as serious as he could be about delivering a beer with serious “Breaking Bad” credentials…

“It’s been a dream come true to collaborate with Sony Pictures and Figueroa Mountain to bring to the public a product I’ve been passionate about for quite a while.”

“ I, along with the team at Figueroa Mountain, have worked very hard on developing a recipe that would not only be an award level craft brew that true beer aficionados will love, but also with a drinkability that appeals to a larger audience.”

“We took a lot of time and effort to create a beer (the research was quite enjoyable!), that is worthy of the show and its incredible fans.  We think the result is fantastic.

Jaime Dietenhofer, president of Figueroa Mountain Brewing, echoed Dean’s sentiments…

“Our team is very passionate about this opportunity, not only as fans of Dean Norris and the Breaking Bad franchise, but in terms of crafting a top-notch lager for beer lovers to enjoy. It is a win-win for us.”

“But the Schraderbräu Beer love didn’t stop there. This from Jamie Stevens, executive VP, worldwide consumer products for Sony Pictures Entertainment…

“This is a project we have been thinking about for a long time, and we are thrilled that Dean has decided to take it on. The beer is delicious, and we can’t wait for consumers to get their first taste! This will be a must-have for Breaking Bad fans across the country.”

In 2018 Sony Pictures Television filed a lawsuit Tuesday against Knee Deep Brewing over the brewer’s Breaking Bud IPA claiming the company intentionally imitated the Breaking Bad logo and other design elements in order to capitalize on the fame of the AMC hit series.

Schraderbräu Beer (and merchandise ) will be available in Spring 2019.

All image credits: Sony TV