The coronavirus, which has brought many a brewery to its knees, will not be stopping Miller Lite’s ugly holiday knitwear collection.
And no matter your thoughts about Miller Lite as a beer, you have to give it to Molson Coors. Its holiday knitwear is UGLY!
But for reasons, we struggle to understand, some people are into this whole ugly holiday sweater thing.
“Drinkers look forward to our holiday knitwear every year, and we’re excited to bring it back in 2020 with a fresh design meant to lift their spirits,” says Kristina Hebenstreit, associate marketing manager for Miller Lite,” told Beer & Beyond…
“This year’s designs celebrate the cheerful sentiment of the holiday season and moments of togetherness that come with it,” Hebenstreit says. The knitwear includes branded embroidered gift tags, clinking beer cans and socks and other apparel.”
Miller Lite’s upcoming holiday campaign will be backed by a large marketing push that includes TV ads, social media, digital, audio and billboard platforms. So prepare to run for cover.
Audacious in both tastelessness and scale, this year’s Miller Lite’s seasonal knitwear line continues a holiday tradition that even the COVID-19 pandemic was unable to end.
Anchored by its trademark and “seriously ugly” holiday sweaters, this year’s collection also returns Miller Lite’s ugly socks, ugly beanies, ugly headbands, ugly beer koozies, ugly mittens, beverage wraps and ugly scarves.
And for 2020 Molson Coors has introduced “tap sweaters” for its on-premise accounts, which should come in handy if the nation’s bars and restaurants are ever allowed to fully open up.
“This year has been difficult for so many reasons, but the holiday season is the perfect time to connect with those closest to you,” Hebenstreit added. “We’re all looking to tap into the emotions of the holiday season that bring us closer together, and even an ugly sweater can help do that.”
So maybe it is time to get ugly…
And if you want to ‘tap’ into (sorry) Miller Lite’s ugly holiday collection you need to go HERE.