American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Millert Lite / Molson Coors)
One of Country Music’s biggest talents, Luke Combs, has never been shy about sharing his love for Miller Lite, whether he’s enjoying it onstage or writing songs inspired by the beer.
Now the Grammy award winning artist known for songs like “Beer Never Broke My Heart” is renewing his partnership with Miller Lite as he kicks off his North American tour. And Miller Lite is the tour’s official beer partner.
Even if you’re not a country music fan, you’re most likely familiar with his respectful cover of Tracy Chapman’s “Fast Cars,” or may have seen his performance with her, which was the highpoint of last year’s Grammys. And as part of this tie-in Miller Lite will be offering plenty of opportunities for legal-age fans to win a chance to see him perform.
(Courtesy Miller Lite)
In support of Luke Combs’ well documented love of beer and to help kick off his summer tour the superstar has joined with Molson Coors in releasing the Miller Lite x Luke Combs Tour Trucker, a special edition hat in Luke Combs’ signature style that also acts as a potential ticket to a show. The Tour Trucker is inspired by the vintage Miler hats Luke is famous for wearing and mixes his latest album aesthetic with classic Miller Lite feel.
(Special Luke Combs Miller Lite cans)
Starting Wednesday, April 17, Miller Lite is selling a limited number of Luke Combs Tour Trucker Hats, available online for $19.99. Each fan who purchases a hat is automatically entered in a contest to win tickets to see Combs at a summer show of their choosing.
Additionally, a grand prize winner will be sent to Florida for Combs’ exclusive Bootleggers Festival.
And Combs is a true Miller Lite fan. He started this year’s stadium tour, which kicked of in Milwaukee, with an insider’s tour of the Miller brewery.
“He’s the most genuine brand fan we could have asked for, and we’re excited to share his love for Miller Lite with consumers this summer,” Jamie Rubinstein, associate marketing manager for Miller Lite told Beer & Beyond.
“If you’re a fan of Luke Combs, you’re probably a fan of Miller Lite. It’s a match made in heaven .”
