We can get snarky about global beer companies here at American Craft Beer. So it’s only fair that we applaud brewers like Corona when they adopt sustainability strategies that will make for a better world!
Here’s the deal…
On June 8th, Corona, the popular Mexican beer brand celebrated World Oceans Week with a huge announcement. That it had become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world.
This admirable achievement is only the latest step in Corona’s longtime efforts to help protect the world’s oceans and beaches from marine plastic pollution.
Achieving this milestone comes after an extensive external assessment of Corona’s global operations by South Pole, a leading climate solutions provider.
The assessment measured Corona’s overall plastic usage, factoring in the impact of Corona’s mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico.
And thanks to these mitigation efforts, Corona now recovers more plastic than its plastic footprint.
“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans,” said Felipe Ambra, Global Vice President of Marketing, Corona. “Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution.
In 2018, Corona, which is now imported to 180 countries around the world, entered into a partnership with Parley for the Oceans to help protect the world’s oceans and beaches from marine plastic pollution.
And so far, Corona has conducted over 1,400 clean-ups, engaging over 68,000 volunteers, and collecting plastic waste from more than 44 million square meters of beach.
Corona’s ambitious sustainability goals extend beyond plastic too.
Recently, Corona launched ‘The barley pack’ piloting a new technology that turns barley remains into paper packaging to reduce waste.
More than 60% of Corona’s glass volume in Mexico is now returnable, and the global brewer plans to implement its returnable bottle program across different regions around the world in the near future.