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(Courtesy Molson Coors)
It’s rare when a company can laugh at its own mistakes, let alone build a winning Super Bowl campaign around it. And Coors Light enlisted the help of sloths to do it.
Here’s the deal…
If you’re a regular visitor to American Craft Beer, you’re well aware that we’re no strangers to the occasional misspelling or punctuation error. We try to clean things up as fast as we can, but when you’re publishing six days a week, things happen.
So we’re about the last beer news site that could reasonably criticize Molson Coors after a recent Coors Light announcement misspelled “refreshment” on a national stage that included some of nation’s biggest newspapers, to some ludicrously (their words not ours) high-profile digital billboards in places like New York’s Times Square and Toronto’s Sankofa Square.
Coors Light quickly apologized for the misspelling (which is something we never do), releasing a statement that blamed the mistake on a “Case of the Mondays” which became the centerpiece of the company’s winning Super Bowl commercial.
The ad picked up raves from industry experts. AdAge rated the Coors Light ad 4.5/5, the highest of any beer brand in 2025. Coors Light was also ranked in “The Best Super Bowl Ads of 2025” by Adweek.
(Courtesy Coors Light / Molson Coors)
And the raves continue…
“Coors Light has certainly put its best foot (claw?) forward with this year’s concept, taking the dreadful sluggishness of a post-SB Monday and adding a dash of levity to the situation. Perhaps steady—or in this case, very slow—wins the Super Bowl commercial race? After all, art imitating life is one thing. Art imitating the life of 100-plus million should be hung in the Louvre” – USA Today
“Coors Light takes a marketing approach with virtually guaranteed audience buy-in: cute animals doing humanlike things. The (ad) encapsulates that universal sluggishness the Monday after the Super Bowl, and Coors Light is turning that day of national fatigue into a marketing opportunity by selling a literal ‘Case of the Mondays.’” – Food & Wine
“Coors Light’s ‘Case of the Mondays’ Super Bowl campaign has numerous working parts—from typo-laden creative to influencers wielding beer-can soothing face rollers to the sloth-starring Big Game spot itself.” –AdAge
“By turning a simple insight into a sustained, multi-touchpoint campaign, Coors Light didn’t just drop a Super Bowl ad—it owned Super Bowl Monday.” – Inc
“Coors Light’s playful use of humanlike sloths was a winning strategy that certainly gave Budweiser’s Clydesdales a run for the beer money” – American Craft Beer
“At its core, ‘Case of the Mondays’ is a simple idea—nobody likes the day after the Big Game,” said Vice President Marcelo Pascoa. ““But the way we brought it to life over the past couple of weeks was incredibly unexpected. Attention-grabbing typos, limited-time packaging, sloths. We went all in, and the results speak for themselves.”
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