When you crack open a cold one, which ale are you reaching for first? A bold IPA? A crisp lager? The reason perhaps is that weight-giving stout that has been striking your taste buds. The beer industry is large, and [...]
The NFL roadshow is about to get underway for another six months of furious action from September through January. The football will, of course, take center stage across those 272 games, but we know that fans will also have a [...]
If you have been around World of Warcraft long enough, you have probably noticed something: the game has grown up with its players. The average WoW player these days is in their early-to-mid 30s. Hardcore guilds like Liquid, Method, or [...]
The beverage industry is evolving rapidly, and consumers are seeking drinks that not only taste great but also align with modern lifestyles. In this new era of refreshment, Mitra9’s non alcoholic canned drinks stand out as a perfect blend of [...]
Wine has been hogging the spotlight for centuries, strutting around like an Oscar-winning diva. But beer? Beer has always been the friend in jeans, the one who shows up at 3 a.m. when you’re hungry, broke, and possibly crying over [...]
When the average person thinks of a wedding toast, he or she will be thinking of champagne flutes filled with bubbles. However, if you are a couple who loves craft beer, then why not pop out a glass that actually [...]
When students of various nationalities meet on campus, they come with more than books and laptops. They introduce cultures that have been influenced over centuries by their specific cultures in terms of their celebration, socializing, and interactions with other people. [...]
We all love beer. But if you have spent enough time in a brewhouse, you know brewing leaves a trail behind. Not every pound of malt or gallon of water ends up in a pint glass. Around 20% of the [...]
A glass of beer beside desktop computor on a wooden table For thousands of years, people have enjoyed a sip of beer with their friends. From ancient Sumerians fermenting barley to modern craft brewers experimenting with mango IPAs, [...]
The nightlife of the college has developed. It is no longer an issue of red cups and cheap liquor. A good number of students would begin their weekend with a locally crafted IPA as opposed to a pitcher of light [...]
Campus parties hit different when you keep your focus sharp and mornings drama-free. Being sober curious doesn’t kill the vibe; it upgrades it with better taste, better sleep, and better stories. If you’re juggling labs, late shifts, and a social [...]
Fermentation has always been part of human history, from ancient bread-making to the booming craft beer scene. Today, it's more than a tradition; it's a serious academic pursuit. Universities and brewing schools now offer programs tailored to those who want [...]
As a result, American craft brewers are creating bold new flavours, testing the limits of what people usually like. Crowds are flocking to taprooms nationwide to try sour pickle goses, blueberry pancake stouts, and even porters with added oysters. Similar [...]
Beer has long held a place in student culture, from celebratory post-exam pints to casual weekend gatherings. While trends in drinking habits have shifted over the decades, beer remains a symbol of social connection, relaxation, and tradition in many college [...]
University campuses have often been portrayed as places of late-night parties and packed bars, and there is a culture of drinking that accompanies these campuses. However, recent years have seen quite a marked transition. Increasing numbers of students are becoming [...]
Are you a bartender who aims to have a better understanding of beer?
When it comes to horse racing, beer is probably not the first thing that comes to mind, right? But craft beer is getting more and more attention.
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
In today’s increasingly competitive craft beer landscape a beer’s name can be a major attention-grabber. But provocative beer names can cut both ways, sometimes generating buzz, other times incurring backlash.
Guinness warned that the WhatsApp promotion was a dangerous scam, but unfortunately many fell for it going into Father’s Day. Here’s the deal...
Remember that 7-Eleven’s move was pre-pandemic, an action that now seems borderline prescient in retrospect.
It was a huge black eye for San Diego, a craft beer mecca, that like it or not, clearly qualifies as another “Great Moment in Brewing.”
The world of brewing has been profoundly shaped by numerous innovations over the centuries, but few have had as lasting an impact as the invention of light beer.
The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
The polarizing beer ad aired during Super Bowl XLIX back in 2015 and if ever there was an ad that Anheuser-Busch (who are usually so good at these kinds of things) probably wishes they could take back, it’s this one
In an effort to craft new and exciting beer products, breweries sometimes go extreme lengths.
The 39th President of the US, who passed away at the age of 100 on December, 29th, will be remembered for a lot of things, but laying the groundwork for what has become the craft beer industry might not be the most obvious.
NEWBrew was but the latest beer made with sewage water...
In 2023 the Guinness Storehouse in Dublin was named a “World’s Leading Tourist Attraction” beating out iconic locations like The Great Wall of China and Machu Picchu. Here’s the deal…
Thousands of kegs of unused beer went bad back in 2020, thanks to a global pandemic, forcing breweries to come up with creative ways to get rid of them. And Guinness certainly did…
