The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
In today’s increasingly competitive craft beer landscape a beer’s name can be a major attention-grabber. But provocative beer names can cut both ways, sometimes generating buzz, other times incurring backlash.
Guinness warned that the WhatsApp promotion was a dangerous scam, but unfortunately many fell for it going into Father’s Day. Here’s the deal...
Remember that 7-Eleven’s move was pre-pandemic, an action that now seems borderline prescient in retrospect.
It was a huge black eye for San Diego, a craft beer mecca, that like it or not, clearly qualifies as another “Great Moment in Brewing.”
The world of brewing has been profoundly shaped by numerous innovations over the centuries, but few have had as lasting an impact as the invention of light beer.
The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
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The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
The polarizing beer ad aired during Super Bowl XLIX back in 2015 and if ever there was an ad that Anheuser-Busch (who are usually so good at these kinds of things) probably wishes they could take back, it’s this one
In an effort to craft new and exciting beer products, breweries sometimes go extreme lengths.
The 39th President of the US, who passed away at the age of 100 on December, 29th, will be remembered for a lot of things, but laying the groundwork for what has become the craft beer industry might not be the most obvious.
NEWBrew was but the latest beer made with sewage water...
In 2023 the Guinness Storehouse in Dublin was named a “World’s Leading Tourist Attraction” beating out iconic locations like The Great Wall of China and Machu Picchu. Here’s the deal…
Thousands of kegs of unused beer went bad back in 2020, thanks to a global pandemic, forcing breweries to come up with creative ways to get rid of them. And Guinness certainly did…
It was kind of a big deal…Providing brewers on the other side of the globe with access to hops in their purest form was a huge get for Korean craft brewers that allowed them to produce fresh hop ales.
And here are three beers that had their own starring roles in some very big Hollywood films over the decades....
Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy slogans that have, over the years, become part of our pop-cultural DNA. And here are ten classic beer commercials that have stood the test of time.
Saving a craft beer institution as storied as Anchor Brewing definitely qualifies as a “Great Moment in Brewing” But by a yogurt billionaire? Really? Here’s the deal…
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"Think of lions and tigers making a super-baby.” – Dr. Jan Steensels, Leuven Center for Microbiology
In September of 2023, Bill Gates, Microsoft Founder and one of the world’s richest men, made a $95M on Bud Light, a brand that was still reeling from its short-lived relationship with Trans activist, Dylan Mulvaney
