Budweiser’s $1 Million Golden Can Giveaway

, Budweiser’s $1 Million Golden Can Giveaway

(Courtesy Budweiser)

Budweiser has taken a page from Roald Dahl’s 1964 dark children’s novel Charlie and the Chocolate Factory and the popular 1971 musical fantasy movie it inspired, and is slipping golden cans of Bud into specially marked cases, gold cans that could  potentially win someone $1 million.

And no, the special gold Budweiser cans aren’t made of actual gold, but they are gold colored. And finding one doesn’t necessarily guarantee you a cold $1 million either. But finding a gold can is the first step in what ends up being a social media drawing that’s part of the Anheuser-Busch’s “Live Like a King” sweepstakes.

After finding a golden Budweiser can, you need to snap a picture of it and post it on Facebook, Instagram and/or Twitter tagging @budweiserusa and including the hashtags #LiveLikeAKing and #Sweepstakes. That makes you eligible for what in the end is a random drawing which will take place on or around 21 February, according to Anheuser-Busch’s official website.

And as it turns out you don’t even have to buy one of those specially marked cases of Budweiser to become eligible for the $1 million drawing.

The Anheuser-Busch contest website also allows you to simply print a copy of the special gold Budweiser can which you can tape onto a can of something more to your liking like Firestone Walker’s special small batch pilsner. Post it on social media and you’ll be part of the drawing as well. (That’s nice of them.)

The winner will be notified via a direct message on their social media account, and will have 48 hours to respond and accept the prize, so you’ll have to pay attention.

, Budweiser’s $1 Million Golden Can Giveaway

(Courtesy BrewDog)

In 2020 BrewDog ran a gold Punk IPA promotion where they hid 10 solid gold Punk IPA cans in special Punk IPA 12-packs from their online shop.

But that promotion got the brewery in trouble when some winners complained that the cans were neither solid gold nor worth £15,000 ($19,700 US) as BrewDog had promised.

Gold traders told one winner that his gold can was largely brass, adding that its true value was appraised as being closer to £10,000 rather than the £15,000 that was advertised.

“A spokesperson for BrewDog said that social media posts containing ‘erroneous’ mentions of ‘solid gold’ cans had been removed as soon as the company became aware of the slip up,” according to the Drinks Business and that the company “could not guarantee the value of the cans on the open market.”

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