Budweiser has launched a new campaign with multi-platinum, Grammy nominated singer/songwriter Halsey.
Built around a new film titled: “Make Your Name – Be a King” Budweiser’s new campaign chronicles the transformation of Jersey girl Ashley Frangipane to global sensation Halsey, a stage name she adopted from a NYC subway station.
To a never-before-heard soundtrack of spoken poetry by the artist, Budweiser’s “Make Your Name – Be a King” follows Halsey’s endless subway rides as she relentlessly pursues her path to stardom armed with her music, her streetwise determination and a pen.
“I was so honored Budweiser found my story compelling enough to recreate in such vivid detail. New York City often felt like a kingdom in itself,” said Halsey. “I wrote songs on the subway that I later performed on a sold-out stage at Madison Square Garden and it was in this moment I truly felt like a King, in this once ungraspable city“
The global campaign will also feature a limited edition merchandise and an apparel line designed by the singer/songwriter and her team. It features lines of her spoken-word poetry from “Make Your Name – Be a King” with all proceeds going the National Alliance to End Homeless.
“Budweiser is focused on celebrating stories of ambition which inspire our consumers to step up and Be a King. This attitude to life has been ingrained in Budweiser since Adolphus Busch came to the US with the dream of creating the King of Beers,” said Steve Arkley, Budweiser Global VP…
“Halsey embodies this same self-belief with an incredible true story of overcoming challenges to make her own name.”
The partnership first kicked off Halsey’s Super Bowl concert in Miami at the BUDX Hotel and follows Budweiser’s recent partnerships with Sergio Ramos and Lionel Messi.