Budweiser, which is licensed and produced in Canada by AB InBev-owned Labatt Breweries is now brewed using with 100% renewable energy, thanks to a February agreement with Direct Energy North America’s largest provider of ecologically sound electricity and natural gas,.
In British Columbia, home to Budweiser’s Creston brewery Direct Energy will provide electricity generated through biomass according to Beverage Daily.
Its Edmonton brewery in Alberta will use energy generated from hydroelectric sources and may even include wind power in the near future.
And Budweiser’s Central and Eastern breweries will be powered by hydroelectric generators in Quebec.
One of Budweiser’s most talked about Super Bowl commercials this year showcased its prized Clydesdale horses and Bob Dylan’s “Blowin’ In The Wind” to champion its commitment to renewable energy. And to further emphasize its commitment, Anheuser-Busch is offset 100% of the electricity used to power Super Bowl week in Atlanta with clean, renewable electricity.
Anheuser-Busch already working with its 10 craft properties in the US to install solar panels which will transition those breweries to 100% renewable electricity by 2020.
In 2018 AB InBev UK finalized the United Kingdom’s largest ever unsubsidized solar power deal with Lightsource BP, Europe’s largest solar energy company which will also be up and running by the end of 2020, providing its breweries with more than 100 megawatts of solar power, enough electricity to power 18,000 homes.
And as part of the company’s plans to convert its entire dedicated fleet truck fleet to renewable power, Anheuser-Busch has placed an order with Nikola Motor Company, a leader in hydrogen-electric renewable technology, for up to 800 hydrogen-electric powered semi-trucks in the US by 2025.
In 2017 Anheuser-Busch announced its impressive US 2025 Sustainability Goals.
And the recent declaration that 100% of Budweiser produced in Canada is now being brewed using with 100% renewable energy is yet another sign of its commitment to sustainability strategies that are making for a better world.