Budweiser has committed to brewing all of its beers around the world with 100% renewable electricity by 2025. But their commitment to moving towards a more sustainable world doesn’t stop there.
On August 30 Budweiser UK & Ireland launched ‘Renew 100 Pubs’, a new sustainability initiative to help support Irish pubs in making the switch to renewable electricity.
Like so many of us around the world, Ireland has been weathering the pandemic and it’s been a tough run…
For the past 18 months Irish pubs have been closed thanks to COVID-19. But with restrictions now easing the public has begun drinking out with friends again. And a recent study commissioned by Budweiser found that that most adults surveyed (80%) are thinking ‘greener’ and have adopted more environmentally friendly behaviors since the first COVID-19 lockdown in March 2020.
In support of that vision, Budweiser has begun overseeing the installation of solar panels at 100 Irish pubs, a campaign that will provide them with a 100% renewable electricity source in the coming year
“The past 18 months have been tough on both the Irish pubs and the locals that love them, said Budweiser marketing manager Jessie Landers. “As the world’s biggest brewer, we have both the ability and the duty to support in a way that drives real change.
“Budweiser is on a mission to create a brighter future and by powering 100 Irish pubs with 100% renewable electricity, we aim to create beacons of sustainability in Irish communities. This initiative celebrates the reopening of Irish pubs and the joy of people reconnecting again.”
“To celebrate the ongoing reopening of pubs across the country and the launch of the Renew 100 Pubs’ initiative, a striking mural was unveiled at Dublin pub, Opium, the first pub to have solar panels installed. Created by renowned graffiti artist Shane Ha, it embodies the energy, connection, and social solidarity of Ireland’s unique pub culture.
“We are proud to be first venue in Ireland to partner with Budweiser as part of its ‘Renew 100 Pubs’ initiative,” Opium general manager John Melia stated.
“Sustainability is a focus for us as a business and is something that is becoming increasingly more important to our customers. As soon as we heard about this fantastic project, I knew I wanted to be a part of it.”
We can get snarky about Big Beer here at American Craft Beer, so it’s only fair that we applaud companies like Anheuser-Busch when they adopt sustainability strategies that could make for a better world.