Anheuser-Busch is celebrating the “unofficial” start of summer with new patriotic themed line of cans for the holidays that support a good cause.
Available just in time for Memorial Day weekend, Budweiser’s three new limited-edition cans celebrate American freedom and the start of a historic summer, featuring a red, white and blue design emblazoned with stars and stripes.
“This season, we are looking forward to being at the center of quintessential summer moments, from family reunions to baseball games, and celebrating getting closer to normalcy,” said Renaldo Chapman, VP, Marketing at Budweiser…
“With the launch of the patriotic cans, Budweiser will be there as friends and families create new and much-missed memories together and enjoy summer moments both big and small, all while supporting Folds of Honor. We are proud to continue working with this monumental organization to further support our military community.”
In honor of Memorial Day, $1 from every case of patriotic cans sold from May 31 through July 4 will benefit Budweiser’s long-standing partner Folds of Honor, a non-profit organization that provides educational scholarships to spouses and children of America’s fallen or disabled service-members.
It’s a tremendous organization, which Budweiser has supported for over a decade, “having donated $18 million, equating to over 3,600 scholarships for military dependents served by Folds of Honor,” according to the press release we received from the world’s largest brewer.
“We are once again grateful to Budweiser for helping to provide academic scholarships to the spouses and children of fallen or disabled service members,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor….
“Budweiser is committed to assisting those individuals that deserve and need our help. Memorial Day weekend also celebrates Patriot Golf Days, the largest nationwide grass roots golf fundraisers that aids students and veterans. This patriotic themed campaign is the perfect complement to that celebration.”
Budweiser’s collectible patriotic cans are now available through August 9, in just about every beer package configuration.
The company will also be launching series national summer commercials featuring the patriotic cans across TV and social media as well as introducing a line of America-inspired merchandise collaborations, available through Labor Day.
Folds of Honor, which has awarded over 29,000 scholarships totaling over $145 million in all 50 states, is such a worthy cause.
So if you’re drinking lagers, (and over Memorial Day who isn’t?), you might want consider a Bud this time around.