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(Courtesy Anheuser-Busch)
Super Bowl beer ads get a lot of attention. Big Beer companies who spend millions every season to air them, are also understandably quick to hype them.
Anheuser-Busch recently debuted its newest Super Bowl spot, which brings together decades of colorful Bud Light characters from previous Super Bowl spots, for a campaign that celebrates “those who go to great lengths for Bud Light,” that also serves to launch a new rewards program.
This year, Anheuser-Busch’s Super Bowl spot is dialing up the nostalgia factor with legendary appearances by Bud Light commercial icons including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more.
This from the Bud Light press release…
In Bud Light’s :60 Super Bowl LV commercial, Bud Light Legends, fan-favorite characters join forces to help a delivery driver save an overturned Bud Light truck, and ensure the ice-cold Bud Light makes it to the convenience store. Leveraging their combined superpowers, the Legends hilariously celebrate and recreate some of the best moments in the history of Bud Light advertising.
“Back again with Bud Light for Super Bowl LV, honored to share the screen with such legends,” shared Post Malone.
“I can’t believe it’s been twenty years since some of my most memorable moments with my friends at Bud Light,” said Cedric the Entertainer. “I am thrilled to be featured in this year’s Super Bowl ad and loved reuniting with fellow Bud Light Legends to bring some fun to the game.”
This commercial also serves as the formal launch of its Bud Light Legends program, which invites fans to join past legends and enjoy exclusive rewards, custom merch and experiences.
To kick-off its “Legends” program, Bud Light is offering the first 10,000 fans who enlist in the program to have their names engraved on the Bud Light brew tanks used at its St. Louis brewery.
“Fans have celebrated Bud Light’s role in the Super Bowl for decades, and this year, we’re excited to reunite iconic characters in the most epic way with this new spot,” says Andy Goeler, VP of Marketing Bud Light.
“Bud Light Legends rewards those that always go the extra mile for Bud Light, the friends that bring the fun wherever they go, and those who understand the importance of good times. Today, we invite our Bud Light Legends to come along with us for the journey.”
