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(Courtesy BrewDog)
In mid-December, while the world was sneaking away from work to get ready for the winter holidays, BrewDog opened what may be its most vital taproom anywhere on the planet, that’s now “ground zero” for its freshest beers.
That’s because it’s attached to the BrewDog Hop Hub, the company’s massive cold-storage facility which the company describes as it’s “secret weapon in beer quality.”
BrewDog Hop Hub is the cornerstone of the brewer’s goal of distributing the freshest beer possible to its extensive international network of bars as well as to retailers in the UK and all over Europe.
At the time of its opening in the spring of 2019, Hop Hub was Europe’s first fully-refrigerated beer warehouse for national distribution. The warehouse is located within the 650-acre Eurocentral complex outside Glasgow.
(Courtesy BrewDog)
With over 60 staff on site, Hop Hub receives the equivalent of up to 1 million cans of beer a day from BrewDog’s brewery in Ellon, Aberdeenshire. With the trucks also fully refrigerated, Hop Hub is a key component in BrewDog’s commitment to cold-chain transit of craft beer.
And on December 14th, BrewDog opened the doors to the Hop Hub Taproom which is attached to the 130,000 sq. ft. fully-chilled complex, home to the company’s freshest beer anywhere.
And while the warehouse and cellar are chilled, the taproom itself rocks to room temperature, so you won’t need to wrap up (unless you want to).
This from BrewDog’s co-Founder, James Watt, a man never short for words…
“We are committed to going the extra mile so that you can enjoy brewery-fresh quality beer, and our Hop Hub distribution center is at the center of this passion.”
“The new on-site taproom is a place where you can drink our beer as if it was just-packaged; our devotion to freshness is now open for all to see. Pull up a chair, order a pizza and discover what our lifetime obsession with beer quality has led to.”
“We believe the principle of ‘store cold drink fresh’ is more than a solution for the craft beer industry – it should be a mantra that we all live by. Beer quality is the single most important thing on our radar. Hopefully the Hop Hub taproom will now be on yours.”
