And if that’s not ‘financially progressive” enough for you, their new Canary Wharf venue which opens this week is the first BrewDog bar in their international family to accept Bitcoin.
Here’s the deal…
Starting today Independent Scottish brewer BrewDog will be expanding its empire into London’s Canary Wharf financial district, home to the FTSE 100.
Located proudly in the heart of London’s towering commercial epicenter, BrewDog Canary Wharf is set to become a welcome and necessary outpost in what is basically Wall Street with a British accent.
And reflecting Canary Wharf’s position as London’s financial hub, BrewDog’s new locale will feature ‘Hop Exchange’ a draft beer that’s pricing will correlate with the movement of the FTSE 100.
An electronic dot matrix affixed above the bar will relay the latest day’s trading results, and the correlating price fluctuations. The stock market goes up and Hop Exchange gets pricier. But if the FTSE 100 drops precipitously you could be in for a bargain (and we expect that plenty of stock brokers might be needing a drink around then as well).
And as part of BrewDog’s directive to expand cashless and cryptocurrency payments across its fleet of global bars in the near future, their new Canary Wharf bar will be the first to accept Bitcoin (BTC) and Bitcoin Cash (BCH), as well as join BrewDog Clerkenwell location in becoming a cashless bar.
With its 20 draft lines, a wide range of bottled beers and a LIVE cask ale beer tap, BrewDog is ready for the financial district’s movers and shakers as of today.
This from James Watt, cofounder of BrewDog and man never short for words…
“Our Canary Wharf bar further strengthens London’s claim to be the new craft beer capital of the world. The demand for better beer keeps growing every month and it reaches every community in the city”
“We’ve always prided ourselves on our desire to keep innovating. We’ve done it with beer, we’ve done it with our business model, and now we are championing a new way of paying for a pint. Our Canary Wharf bar is the bellwether of a payment revolution.”
BrewDog Canary Wharf is the brewer’s tenth venue in London and 70th bar worldwide…And we can guarantee you that it won’t be their last.