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BrewDog’s James Watt & Matin Dickie (who also go as Elvis)
Scotland’s “bad boys of brewing” are looking a little more corporate today after announcing that they had sold 22% of their company to a San Francisco-based private equity firm.
No strangers to beer investments, TSG Consumer Partners already has existing investments in Pabst and SweetWater Brewing as well as in global brands like Pop Chips and Vitamin Water.
This investment is a huge cash windfall for the company which will not only allow at least partial liquidity for their beer fans that are invested in the “Equity for Punks” program, but also allow for a huge cash infusion to help fuel BrewDog’s growth in the US.
This from James Watt’s BrewDog’s blog announcement.
“Our new partners, TSG are also completely aligned with our stance on independence, and this remains entrenched into our articles of association.”
This new deal gives us the firepower to compete globally with the mega beer corporations and their faux craft beers, whilst remaining fiercely independent.
Ever since we first started this journey, BrewDog has existed to make other people as passionate about great craft beer as we are. We remain more laser focused on that goal than ever before, and this investment will allow us to accelerate our mission whilst we continue to invest in the two things we care about most; our beer and our people.
