2020 was tough, and the jury’s out on 2021. But in an effort to cheer people up some, BrewDog is offering EVERYONE in the UK a free 4-pack of its bestselling Lost Lager.
Here’s the deal….
On Friday, James Watt, who founded BrewDog along with Martin Dickie in 2007, took to twitter to make an unprecedented offer in an unprecedented year.
Now in the throes of the country’s third lockdown, the most intensive one yet, the now global craft brewer is offering everyone in the United Kingdom a free 4-Pack of BrewDog’s Lost Lager to help weather the storm.
James Watt, tweeted…
“We are giving everyone in the UK a free 4 pack of Lost Lager!
“Lost Lager is the world’s first carbon negative lager & for every 4 pack claimed we will plant one extra tree in our forest.
“Great beer that is great for the planet.”
Described as a beer “that takes back the ground lost over decades by lager monoliths,” Lost Lager is a crisp, clean 4.7% ABV dry-hopped Pilsner made with classic German Saphir hops and Bavarian yeast.
And not only is Lost Lager good, it’s good for the planet.
Brewed using surplus fresh bread, 1/3 less water at its wind-powered brewery in Ellon, Scotland, all the proceeds from this “Planet First, Carbon-Neutral Lager” (at least when you pay for it), help with BrewDog’s ambitious sustainability efforts….
As part of the company’s £30m climate action program BrewDog has purchased 2,050 acres of Scottish Highlands just north of Loch Lomond, to create the BrewDog’s Lost Forest where it plans to plant one million trees on that land over the next few years…
The company will also be restoring 650 acres of peatland in the Highlands because peat is also an effective carbon offset (who knew?).
BrewDog also plans to create a sustainable campsite on the land, which will host sustainability retreats and workshops for the general public, in addition to inviting its 130,000 Equity Punks investors to help with tree planting from early 2021.
If there’s a catch to the brewery’s free Lost Lager offer, it’s both minimal and understandable. You’ll have to cover shipping costs and be 18 years or older to keep things legal.
Also be ready to wait when you order your free lager 4-pack. When we checked with the website, BrewDog was so overwhelmed that we were redirected to a temporary landing page with 43,758 beer lovers ahead of us.