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Sunnyside, an app and program to help people build healthier habits around drinking alcohol, and BrewDog USA, a global craft brewer and the world’s only carbon negative beer brand, have come up with a new non-alcoholic brew and a plan that will make stepping away from alcohol for “Dry January” something even we can pull off.
BrewDog has partnered with numerous breweries and innovative brands since its founding in 2007, but this partnership marks the first time a craft brewing company has partnered with a wellness app such as Sunnyside.
Inspired by Sunnyside’s unique approach to mindful drinking, BrewDog USA saw it fit to collaborate with the team and create a drink that anyone can enjoy without straying from their healthier drinking goals. Clocking in 20 calories and 2.3g carbs per can, an industry low for nonalcoholic beers, BrewDog x Sunnyside Bright AF, is a buzz-free West Coast-Style “Mindful” IPA that’s available on BrewDog’s website, as many are taking on Dry-January.
(Courtesy BrewDog / Sunnyside)
BrewDog approached Sunnyside for the partnership as a way to continue to capitalize on the growing sector of adults seeking alcohol-free alternatives and to continue its mission to provide a great beer no matter the occasion or alcohol content. This comes as the non-alcoholic beverage industry is continuing to grow, predicted to expand by 25.4% in the US through 2026 and is estimated to be a $1.2B industry by 2030.
“Having a partner like BrewDog gives our participants a way to still enjoy beer, in a more mindful way,” says Nick Allen, CEO and Co-Founder of Sunnyside. “We’ve found that 31 days completely dry can be intimidating or unrealistic for many, so we made the Dry(ish) January challenge for members to set their own personal goals for cutting back. We know that users will continue to drink our Bright AF IPA long after the month is through because it keeps them sharp and it tastes delicious.”
“Sunnyside’s mission of mindful drinking aligns well with BrewDog’s approach to creating great craft beer, both full strength and non-alcoholic,” added John Graham, CEO of BrewDog USA. “With more and more people drinking NA’s, it’s been amazing to find partners, like Sunnyside, who have a similar outlook on something for everyone, at every time.”
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